Showroom · 15 Greenway Road, Heald Green, Cheadle SK8 3NR Mon–Fri 9.30am–5pm · Sat 10am–4pm Free, no-obligation quotes across Cheshire & Greater Manchester Showroom · 15 Greenway Road, Heald Green, Cheadle SK8 3NR Mon–Fri 9.30am–5pm · Sat 10am–4pm Free, no-obligation quotes across Cheshire & Greater Manchester
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Crowe Flooring — Quality Flooring & Carpet Specialists
0161 282 3694 Book a visit
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Luxury flooring. Beautifully installed.

Family-run flooring specialists serving Cheshire & Greater Manchester.

From timeless designs in luxury vinyl, quality engineered wood and carpets, we create floors that transform homes.

Explore the ranges

Why choose Crowe Flooring?

Luxury vinyl, engineered wood and carpet — designed, supplied and fitted from our Heald Green showroom.

  • Premium Craftsmanship Every plank or tile is carefully measured, cut and installed to achieve a flawless finish.
  • High-Quality Products We work with trusted brands to ensure your flooring looks beautiful and performs for years to come.
  • Honest Advice We'll recommend the best flooring for your home, lifestyle and budget — never what simply costs the most.
  • Attention to Detail From subfloor preparation to the finishing trims, every detail matters.
  • Trusted Reputation Built on quality workmanship, reliability and customer recommendations.
  • 20 Year Family Business
  • Free Consultation
  • 5 Star Rating
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Explore the ranges

Garden room with a purple armchair and glass doors, on a light oak-look luxury vinyl plank floor. Kitchen with a grey island and bar stools under pendant lights, on an oak-look luxury vinyl plank floor. Kitchen with a white island and wooden bar stools by garden doors, on a grey-brown luxury vinyl plank floor. Living room with a hanging rattan chair and a wall-mounted fire, on a pale luxury vinyl plank floor. Open-plan kitchen and dining space with a sage island, on a pale luxury vinyl plank floor. Bathroom with a black and white checkerboard luxury vinyl floor, a walk-in shower and a white basin. Living room with Invictus New England Oak Sand luxury vinyl planks and a curved cream sofa. Open-plan kitchen with Karndean Van Gogh Warm Brushed Oak laid on the diagonal, and a dark island. Kitchen with sage cabinets and a wooden dining table on a pale stone-look luxury vinyl tile floor.
Luxury vinyl
Open-plan kitchen with a black island and bar stools on pale Invictus herringbone flooring. Open-plan living and dining space with a chandelier, looking through to the garden. Sofa and coffee table with the dining area beyond, on pale herringbone flooring. Living and dining space with a chandelier and coffee table on Invictus herringbone. Living room with a pale grey herringbone floor, two blue velvet armchairs and cream sofas around a glass coffee table. Galley kitchen with navy cabinets and a wood-effect parquet floor laid in a basketweave pattern. Open-plan kitchen, dining and living space with a warm oak-effect herringbone floor. Breakfast room with a round table by a tall window, on a light herringbone floor. Living room with a grand piano and a dark sofa on a light herringbone floor. Dining room with green velvet chairs around a round table on a honey-toned herringbone floor. Looking down a curved staircase onto a pale herringbone hallway floor. Kitchen with cream cabinets and a large island on a light herringbone floor. Home gym with a treadmill and a spiral staircase on a pale grey herringbone floor. Sage grey kitchen island beside a brick feature wall, on a honey-toned herringbone floor. Open-plan kitchen with a dark island and pendant lights on a honey-toned herringbone floor. Dining area with white chairs and a glass table by a brick wall, on a light herringbone floor. Kitchen with sage cabinets and an island with black bar stools on a light herringbone floor. Wide hallway leading to a curved staircase, on a pale herringbone floor. Hallway at the foot of a carpeted staircase, with a small dog on the stairs, on a light herringbone floor. Living room with a wood-burning stove and a leather armchair on a light herringbone floor.
Herringbone
Herringbone engineered oak floor in a room with a cast-iron fireplace and panelled door. Herringbone engineered oak floor in a bright living space with a console table and armchair. Golden oak herringbone floor in a living room, with a wooden TV unit and a garden view through sliding doors. Wide-plank oak floor in a large living room with bi-fold doors to the garden and a grey corner sofa. Wide-plank oak floor in a hallway beside a staircase fitted with a grey carpet runner with a black border. Pale oak herringbone floor running through a hallway with white built-in cupboards.
Engineered wood
Stairs and landing fitted with a beige herringbone Alternative Flooring runner with a black border. Hallway fitted with a black and cream zebra-pattern carpet runner between white doors. Stair runner with a dark purple border, from the top of the stairs, fitted with Telenzo Holland Park carpet. Bedroom with a pale grey fitted carpet, a padded headboard and sliding doors to the garden. Staircase and landing in a multicoloured stripe carpet in teal, orange, grey and olive. Stairs fitted with an Ulster carpet runner with a black border, leading down to a herringbone hallway. Loft room with a large triangular window and a soft grey fitted carpet. Stairs fitted with a soft cream carpet, seen through a black balustrade with rectangular panels. Staircase fitted with grey carpet, looking down to a hallway floor in a red, blue and grey geometric tile pattern. Living room fitted with a soft pale grey carpet, with a fireplace and two mustard velvet sofas. Sunlit bedroom with a soft taupe fitted carpet, opening onto an en-suite bath and a glass balcony. Staircase with a grey ribbed carpet runner, a black border and brass stair rods. Yellow living room fitted with a pale herringbone-weave carpet, with a bay window and an armchair. Close view of a pale herringbone-weave carpet in a yellow living room with a leather sofa.
Carpet
Long glazed corridor with large cream floor tiles, inlaid border lines and armchairs by the windows. Reception area with a curved brick counter and large cream floor tiles with a fine inlaid border. Charcoal carpet tile in a woven block pattern, curving round the edge of a dark grey tiled floor. Wood-effect floor laid in a basketweave parquet pattern with a metal inlay border, beside a stair balustrade. Wood-effect floor with a large printed tree design set into it, in a school hall. Common room floor of large pale tiles with darker feature tiles, with armchairs and tables beyond. Long care corridor with a soft stone-effect floor, fine inlaid border lines and wooden handrails. Staircase fitted with grey carpet and contrast stair nosings, seen from above. Oak-effect plank floor in a function room, with an angled change of direction in the lower half of the room. Corridor beside a lift with a large-format stone-effect tile floor. Lounge with a large-format pale stone-effect tile floor and a red wing chair.
Commercial

Three floors we would lay in our own homes

See them in the showroom
Bedroom with pale herringbone flooring running to full-height windows, bed and bench on top.

Karndean Art Select

Herringbone and large-format luxury vinyl. Warm underfoot, quiet, and forgiving of a house with dogs and underfloor heating.

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Living room with a bold multicoloured striped carpet in teal, orange, grey and cream.

Alternative Flooring

Fun and vibrant, the bold stripe of the Margo Selby Stripe Frolic Minnis makes a striking statement as a carpet, a bespoke rug or a stair runner.

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Living room with a pale oak herringbone floor, a stone fireplace and a travertine coffee table.

Ted Todd Engineered Oak

Real wood in herringbone, wide board and bespoke designs. Sustainable and ethical with exceptional craftsmanship.

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The join nobody is meant to notice

Anyone can lay a plank down a straight hall. The job is the border — where herringbone meets a curved wall, every plank is scribed by hand and the inlay strip has to hold a true radius across two metres.

How a floor gets laid

From survey to handover

Sample boards fanned out at the Heald Green showroom, with lifestyle displays in the background. Striped wool carpet samples draped over a display stand in the showroom. Karndean Designflooring display wall in the showroom, with lifestyle photography above racks of plank samples. PlusFloor display with luxury vinyl sample boards in the Heald Green showroom. Vittoria display with wood-look sample boards. Racks of carpet sample books. Herringbone sample boards on a display stand. Ted Todd display with an engineered wood herringbone sample panel. Cormar carpet sample display. Textures herringbone sample boards in light and dark oak. Karndean Invictus luxury vinyl sample display. Wall of Cormar carpet samples. Racks of wood flooring sample boards. A fan of carpet colour samples. Ulster Carpets sample display. Invictus Ultimus luxury vinyl display. Karndean Designflooring display with herringbone and parquet samples. Moduleo luxury vinyl sample display. Ted Todd display stand with a large sample panel.
01

The showroom

Samples photograph badly and swatches lie. Everything is down as full boards under daylight, so you can see how the flooring actually behaves next to your own paint swatch. Or we bring the samples to the room they are going in.

The finished room, with a pale herringbone floor.
The same room with the screed dried to a matt grey. Drying
The same room with a wet, shiny grey screed freshly poured. Screeded
Finished
02

The craft

Before anything changes, we record the room as it stands — making notes on all subfloor requirements. Then we level and smooth the subfloor with screed, so every plank and tile has a flat, even base to sit on.

Once it is down, it is left to dry properly before anything is fitted on top. It is the stage nobody sees once the floor is in, and the one the finished floor depends on. Drag the handles to see the same room screeded, drying and finished.

Client preview
03

The subfloor

Moisture readings, level tolerance, and a decision on latex, ply or a damp-proof membrane. This is where the quote gets honest — and the 80% of the job you will never see again. The prep, the fit — plank by plank, tile by tile — to achieve a floor exclusively for you.

Looking down a curved black staircase onto a pale oak herringbone floor in a hallway.
04

Finished room

Centre lines struck from the sightline, not the wall. Border details or inlays as extra. A finished floor that you will enjoy for years to come.

Ranges held in the showroom

Luxury vinyl

  • Karndean — Art Select, Van Gogh, Knight Tile
  • Amtico
  • Moduleo
  • PlusFloor
  • Polyflor
  • Invictus, J2 Flooring, Textures

Wood

  • Ted Todd
  • Kährs
  • V4 Wood Flooring
  • Atkinson & Kirby

Carpet

  • Brintons
  • Cormar
  • Westex
  • Telenzo, Alternative Flooring
  • Associated Weavers
  • Ulster, Cavalier, Penthouse, Abingdon

What our customers are saying

“We recently had Crowe Flooring to install Invictus Herringbone in our kitchen, dinning room and conservatory. A large area that now…”
Carol · Google
Invictus herringbone
“I recently had the pleasure of working with Simon and Oliver at [Crowe flooring] for my flooring needs, and I couldn't be happier with the…”
Karl · Google
Supply & fit
“Excellent Company to deal with very professional and service 2nd to none. Great tradesmen and proprietor loved the Herringbone flooring and new…”
Mark · Google
Herringbone flooring
“Have used Crowes for re carpeting my lounge and for laying LVT in my hallway, dining room and bedroom. They did a fantastic job and I was…”
Rani · Google
Carpet & LVT
“Very quick turnaround. Helped us out when our local company let us down. Jane, Mike and Oliver were lovely and very efficient. Floor looks great!”
Lorraine · Google
Floor fitting
“We are delighted with our new flooring in the kitchen and cloakroom. It has made such a difference to both rooms. Thank you to Jane, Oliver and James.”
Jeff · Google
Kitchen & cloakroom flooring

The Heald Green showroom

At our Heald Green showroom, you can view our full flooring ranges displayed as large boards in natural daylight, making it easier to see the true colours and finishes. Feel the different textures, compare options side by side, or take samples home to see how they look in your own space.

You can park on Greenway Road, and feel free to bring along a paint swatch, a door sample or a photo of the room — whatever helps us understand your style. Our experienced family team is always happy to offer expert, honest advice, with no pressure to buy.

Areas covered

  • Alderley Edge
  • Prestbury
  • Hale
  • Bramhall
  • Wilmslow
  • Cheadle Hulme
  • Handforth
  • Poynton
  • Altrincham
  • Macclesfield
  • Stockport
  • Heald Green
  • Cheadle
  • Gatley
  • Didsbury
  • Knutsford
  • Hazel Grove
  • Sale
  • Congleton
  • And surrounding areas, including North Manchester and Lancashire
Address
15 Greenway Road
Heald Green, Cheadle
Cheshire SK8 3NR
Opening hours
Monday to Friday · 9.30am – 5pm
Saturday · 10am – 4pm
Sunday closed
Telephone
0161 282 3694

15 Greenway Road, Heald Green, Cheadle SK8 3NR

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Let's transform your home

Request a fitted quote

Tell us about the space and we will come back with a free, no-obligation quote — including hand-selected samples and a proper look at the subfloor.

  • Free, no-obligation quotesMeasured on site, not estimated over the phone.
  • Home visits across Cheshire & Greater ManchesterSamples brought to the room they are going in.
  • Fitted by our own teamNot subcontracted out.

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